Since its launch in 2014, EFDS’s Guide has proved to be an essential resource in sport and physical activity. Written in partnership with Big Voice Communications Sport England has recorded 1,900 downloads over the last 18 months.
Through a series of animations, viewers can take a whistle-stop tour of useful communication practices and principles. Created in partnership with Tinmouse Animation Studio, the film explores issues like language, accessibility and alternative formats. Over six minutes, it outlines a range of essential principles, which providers can use to improve their own work.
Sarah Marl, Marketing and Communications Manager for EFDS, said:
“Many people, including disabled people, continually miss out in sporting communications- sometimes for reasons that would require small changes to the campaigns. EFDS aims to address the main communication barriers that many people experience in sport and physical activity, which also stop disabled people from accessing some opportunities.”
“We are proud of the Guide’s success. It is fantastic to see how enthusiastic organisations are to make changes in their own communications plans. The new film explains some of the key principles in a creative way that can significantly help providers to reach more people.”
“The film does not replace the in-depth Guide, but it allows more people to access information in a convenient way. We are looking forward to supporting more organisations to make sure disabled people can be active for life.”
EFDS hopes the information enables more people to access opportunities through inclusive and accessible communications. You can watch the film here on YouTube.